Technology · Social media · 4 outlets (L 0 · C 0 · R 0 · 4 not rated)
Instagram launches longform video push with up to 90-minute uploads
Instagram announced "Features," its first major push into longform, horizontal video, allowing creators to post up to 90 minutes of content at a time.[2, 3] Head of Instagram Adam Mosseri and VP of product Tessa Lyons announced the product in a six-and-a-half-minute video posted October 26.[2, 4] Mosseri said he had been against doing longform video on the platform "for a long time."[4]
Engadget reported Instagram is experimenting with longform video again and wants viewers to watch 90-minute videos on their TV.[1] TechCrunch wrote the rollout gives Instagram an opportunity to challenge YouTube if it plays its cards right.[3]
Why it matters The move puts Instagram in direct competition with YouTube for longform video creators and viewers.[2, 3]
Covered by Engadget, Fast Company, TechCrunch and 1 more
Read first Why Instagram is about to look a lot more like YouTube
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None of the 4 outlets that covered it has a lean score, so none can be placed left to right.
Too few left- or right-leaning outlets to compare: 0 of 42 left-leaning, 0 of 33 center and 0 of 38 right-leaning outlets covered it.
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Not rated Engadget, Fast Company, TechCrunch, The Verge. Not placed: they have no lean score.