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Tuesday, October 27, 2026

← Oct 27, 2026 edition

Photo: Business Insider

Sports · Soccer · 20 outlets (L 2 · C 7 · R 5 · 6 not rated)

Mbappé apologizes as Chinese brands drop him over Mao 'dictator' joke

He was asked which online meme makes him laugh most and answered "the one where they put my face on a Chinese dictator".⁠[16, 21] Chinese companies including Dongpeng Beverage and Mengniu ended deals with him; The Guardian reported two brands dropped him, while Sky News, the New York Post and Fox News reported at least three.⁠[2, 10, 12 +1]

Mbappé said his comment was ill-judged and that he now understood it hurt many people in China and Chinese communities worldwide.⁠[9, 15] Fox News reported Real Madrid matches were banned on Chinese state broadcaster CCTV after the comment.⁠[10]

Why it matters Dongpeng Beverage, Mengniu and Milkground ended their endorsement deals with Mbappé, and Fox News reported Real Madrid matches were banned on CCTV.⁠[10, 11]

Covered by The Guardian, NBC News, The Wall Street Journal and 17 more

Background Watch: The Mbappé-Chairman Mao controversy explained · BBC News

How balanced is this coverage?

Of the 14 rated outlets that covered it, 2 are left of center, 7 are center and 5 are right of center (3 of them in the Right group). 6 more are not rated.

Where the outlets sit
The Guardian · Leans left · −0.70The Daily Beast · Leans left · −0.64NBC News · Center · −0.49PBS NewsHour · Center · −0.48Fortune · Center · −0.25ABC News · Center · −0.19Business Insider · Center · −0.09Bloomberg · Center · +0.08Forbes · Center · +0.19The Wall Street Journal · Leans right · +0.63New York Post · Leans right · +0.64The Washington Times · Right · +1.27Fox News · Right · +1.52IJR · Right · +1.52
  • Left: none.
  • Leans left: The Guardian (−0.70), The Daily Beast (−0.64).
  • Center: NBC News (−0.49), PBS NewsHour (−0.48), Fortune (−0.25), ABC News (−0.19), Business Insider (−0.09), Bloomberg (+0.08), Forbes (+0.19).
  • Leans right: The Wall Street Journal (+0.63), New York Post (+0.64).
  • Right: The Washington Times (+1.27), Fox News (+1.52), IJR (+1.52).

Not rated Al Jazeera, The Athletic, BBC News, ESPN, Financial Times, Sky News. Not placed: they have no lean score.

Each dot is an outlet that covered it, placed by its audience-lean score (Eady et al. 2025), which measures who shares its links, not how accurate it is. The ticks under the line are all 113 rated outlets Tare reads.

Detailed briefing

A longer write-up made from the full articles: what happened, the background, how coverage differs and what's still unclear, with every paragraph sourced.

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Sources

Left

  1. 1 The Daily Beast · Leans left · Oct 27, 11:38 a.m. ETSoccer Star Apologizes as Superpower Throws Tantrum Over Meme
  2. 2 The Guardian · Leans left · Oct 27, 2:24 a.m. ETKylian Mbappé dropped by Chinese brands for ‘offending national sentiments’

Center

  1. 3 ABC News · Center · Oct 27, 4:05 a.m. ETChinese brands cut ties with French soccer star Mbappé over ‘Chinese dictator’ remark
  2. 4 Bloomberg · Center · Oct 27, 1:13 p.m. ETMbappé Apologizes for Perceived Mao Insult After China Backlash
  3. 5 Business Insider · Center · Oct 27, 10:00 a.m. ETGlobal soccer star Kylian Mbappé is losing sponsors in China after he joked about Chairman Mao
  4. 6 Forbes · Center · Oct 27, 9:44 a.m. ETFrench Soccer Star Mbappé Apologizes For Mao Zedong Comment After Losing Chinese Sponsorships
  5. 7 Fortune · Center · Oct 27, 10:15 a.m. ET‘I think he was a Chinese dictator’: Kylian Mbappé backtracks on stray comment after he starts losing endorsements overseas
  6. 8 NBC News · Center · Oct 27, 7:54 a.m. ETMemes, Mao and Mbappé: Chinese brands drop soccer star in fury over ‘dictator’ joke
  7. 9 PBS NewsHour · Center · Oct 27, 2:02 p.m. ETSoccer star Kylian Mbappé apologizes for comments about Mao Zedong

Not rated

  1. 15 Al Jazeera · Not rated · Oct 27, 8:47 a.m. ETKylian Mbappe apologises after ‘dictator’ comment angers Chinese fans
  2. 16 BBC News · Not rated · Oct 27, 3:15 a.m. ETMajor Chinese brands drop Mbappé as backlash grows over Mao joke
  3. 17 BBC News · Not rated · Oct 27, 1:11 p.m. ETWatch: The Mbappé-Chairman Mao controversy explained
  4. 18 ESPN · Not rated · Oct 27, 7:07 a.m. ETChinese brands drop Mbappé after comment about 'Chinese dictator' meme
  5. 19 Financial Times · Not rated · Oct 27, 5:37 a.m. ETChinese brands put boot into Mbappé after viral ‘dictator’ meme
  6. 20 Sky News · Not rated · Oct 27, 4:51 a.m. ETFrench football star Mbappe dropped by Chinese brands after 'dictator' remark
  7. 21 The Athletic · Not rated · Oct 27, 6:14 a.m. ETTwo Chinese brands terminate partnership with Kylian Mbappe after 'dictator' comments
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